Alan is the Chief Executive Officer of Simple Lifeforms. Alan has worked in the games industry as a business development director, publishing manager, marketing manager and business consultant for various video game developers and publishers. Alan has been a fundraiser, business owner, graphic designer, consultant and web developer in various roles and industries including ISP’s, Computer Based Training, Advertising and Design. Alan has an MBA specialising in the video games industry and a BSc in Interactive Systems and Video Games Design.