Alan O'Dea
Co-founder of Simple Lifeforms a social games company that provides product design and business strategy services. We're based in London, United Kingdom and Dublin, Ireland. I'm also an MBA, BSc, consultant, entrepreneur, advisor, fund raiser and investor in the games industry.
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Dave McClure: http://500hats.typepad.com/500blogs/2010/07/moneyball-for-startups.html In summary, you should be thinking about stages for risk-reduction & company value creation that look like this: 1) Product: $0-100K, 3-6 months to develop basic MVP that’s functional & useful for at least a few customers. Get to small product/market fit. 2) Market: $100K-$2M, 6-12 months to test marketing & distribution channels, understand scalability & customer acquisition cost, conversion to some non-zero revenue event. Get to large product/market fit. 3) Revenue: $1-5M, 6-24 months to optimize product/market fit and get to cash-flow positive. I might edit this a little bit, as i’m in a rush to finish publishing and get back to other projects, but i think this has captured most of what i wanted to say for now. Appreciate feedback & commentary on anything that doesn’t make sense, could be improved, or can be streamlined.
