MBA - Master of Business Administration

Bradford School of Managment

Gradutated MBA program at the Bradford School of Managment. (2005-2006).

Specialisation: Business Accounting, Business Economics, Human Resource Management, Operations Management, Marketing Management, Business Research, Strategic Management, Strategic Technology and Innovation Management, Intellectual Property, International Competitiveness, International Marketing, Project Management.

• Understand complex business problems and deal with them systematically, ethically and creatively.
• Master concepts, models and frameworks and apply them at work.
• Manage change and deal with uncertainty think strategically and see the big picture, act autonomously.
• Communicate clearly and effectively lead, work in and develop teams encourage creativity and innovation.

The one-year full-time MBA is ranked among the top 10 in Britain and the top 100 in the world by the Financial Times. The MBA programme has EQUIS and AMBA accreditation.

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• Business Economics and Accounting
• Operations and Marketing Managment
• People in Organisations
• Personal Development Portfolio

Year 1 Semester 2A

• Business Research
• Strategic Management
• Strategic Technology and Innovation Management

Year 1 Semester 2B

• Advanced Strategic Management
• Intellectual Property in International Business
• International Marketing
• Project Management

Year 1 Semester 3

• MBA Management Project

Business Economics and Accounting

Module Type: Standard module

Module Code: MAN4200D

Module Credit: 20

Level: M (Postgraduate Masters)

Academic Year:2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department/Subject Area: MG

Principal Co-ordinator: Prof. H. Mirza/Prof. R. Pike

Additional Tutors: Bryan Lowes/Iain Ward-Campbell

Aims: To educate students in the workings of the market environment within which organisations operate; provide students with a comprehensive understanding of the macroeconomic and international economic environments of businesses and the fundamental concepts and techniques in financial and management accounting and financial management. To enable students to appreciate and analyse the ways in which economic information is conveyed through the medium of financial reporting. To assist students to develop knowledge and skills in applying economic and accounting concepts to business problems.

Learning Teaching & Assessment Strategy: Concepts, principles & theories are explored in formal lectures (some including videos), practised in tutorials & reinforced through computer-based learning (including self-assesment and feedback). Practical skills are developed in tutorial sessions. Cognitive & personal skills are developed in open-ended problem solving & design exercises, tackled by working in small groups supported by members of academic staff. Oral feedback is given during tutorials/seminars.

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. A comprehensive and systematic understanding of how markets work and how market forces affect organisations;
2. The effect of the national and international economies on business; 3. the role and structure of the finance and control functions within an organisation.

2. Discipline Skills On successful completion of this module you will be able to…

1. Be competent in the use of economic concepts, to analyse economic threats and opportunties.
2. Be able to use relevant financial information for control and decision-making and employ basic quantitative and qualitative techniques to prepare, report and analyse financial data;

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Demonstrate that they can work successfully in groups and; think rationally and conceptually; analyse and evaluate financial and economic information and present results in an appropriate way, both orally and in written form

Outline Syllabus:

• Resource allocation and markets: scarcity and choice; demand and supply analysis; intervention in markets.
• Market structure, competition and public competition policy. The determinants of National Income.
• Key economic problems: output, growth, inflation and employment.
• The effect of the macroeconomic environment on business decision making.
• Effects of globalisation and the international economy.
• Accounting and finance topics: The environment of accounting and the accountant’s role in the organisation; Accounting concepts and policies; Profit and loss; the balance sheet; cash flow; financial statements; Interpretation and evaluation of financial statements; Ratios, comparisons and trends.
• An introduction to financial management.
• Investment appraisal and return on investment; An introduction to cost and management accounting, including marginal and absorption costing.
• Budgeting and budgetary control, including the behavioural implications of budgeting.

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Operations and Marketing Management

Module Type: Standard module

Module Code: MAN4213D

Module Credit: 20

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject Area: MG

Principal Co-ordinator: Dr. R. Beach/Prof. J. Whitelock

Additional Tutors:

Aims: To foster a critical awareness of the concepts and principles of marketing and production/operations management through the business process cycle. To provide experience in the use of the models, frameworks and techniques to support decision making. To provide the conceptual understanding that will facilitate the critical evaluation of current research and interpretation of knowledge in the business process.

Learning Teaching & Assessment Strategy: Formal lectures, supported by practical examples from videos and guided reading. Experience gained through the completion of selected cases both individually and in groups during seminars. Formative feedback to support the development of knowledge, discipline and personal skills will be provided through these activities by the seminar leader and through Blackboard. Final assessment will require students to demonstrate the ability to apply/critique models in contemporary organisational setting

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. Have a comprehensive and critical understanding of the concepts, structure and strategic roles of the Operations and Marketing functions and their interrelationship through the business process cycle within the contemporary organisation.

2. Discipline Skills On successful completion of this module you will be able to…

1. The development of skills in the use of techniques associated with decision support and decision making in the areas of POM and Marketing.
2. The ability to research and critically analyse current practice and concepts in both disciplines.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Have enhanced their skills of analysis, problem-solving, creative thinking and communication.

Outline Syllabus:

• Overview of the business process cycle: Service package concept, variety and design, operations systems design, job design, capacity management/operations planning, operational improvement, quality management, facilities management.
• Operations strategy in the marketing environment, consumer and organisational buying behaviour, market segmentation, targeting and positioning, the marketing matrix, marketing planning, product concepts, communications strategies, pricing issues customer relationship management and service quality.

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People in Organisations

Module Type: Standard module

Module Code: MAN4230D

Module Credit: 20

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject Area: MG

Principal Co-ordinator: Prof. I. Grugulis

Additional Tutors:

Aims: To promote a critical understanding of the factors that impact upon and influence human behaviour in organisations. To demonstrate the relationship between the study of organisational behaviour (OB) and associated fields, including organisational theory (OT) and development (OD), and Human Resource Management (HRM), and develop critical understanding of research and theory in these allied fields. To provide conceptual understanding to translate organisational behaviour theory, concepts, principles and techniques into practice, enabling students to work more effectively in organisations.

Learning Teaching & Assessment Strategy: Lectures will be used to explore concepts, principles and theories in the nominated fields. These will be supported by a range of student-led activities in seminars, giving them opportunities to develop skills of analysis through case studies and videos, to practise discipline skills in group exercises and role-plays, and undertake self-assessment of skills and capabilities using established instruments (eg. questionnaires, psychometric tests). Oral and informal feedback will be given.

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. A comprehensive understanding of behaviour in organisations and its causes, consequences and management, as defined in the OB subject area and related fields. Demonstrated in examination questions assessing knowledge of the subject and related areas.

2. Discipline Skills On successful completion of this module you will be able to…

1. Have developed a critical understanding and knowledge of OB theory and its links with related fields (eg. OT and HRM), development of analytical skills associated with the discipline. Assessed by coursework and examination where students apply their knowledge to practical situations in organisations.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Have improved their ability to apply knowledge of and problem solving solutions for dealing with interpersonal contexts in organisations, their problem-solving, analytical, and communication skills as well as their ability to work more effectively in groups. Evidenced in coursework and examination and through interaction in seminars.

Outline Syllabus:

• The syllabus will be drawn from several areas of theory and practice, including;
• Organisational Behaviour, Organisational Psychology, Organisational Theory, Organisational Development, and Human Resource Management, as they are relevant to understanding and managing the behaviour of people in the workplace. The emphasis will be tailored to take account of current issues and emerging trends in organisations, and will be varied in light of these.
• Specific content, dependent on current trends and staff availability, will be drawn from:
• individual differences; personality; perception; motivation and job satisfaction; managing individual performance; groups and team working; management and leadership; transactional and transformational leadership; organisational culture; cross-cultural issues; organisational change and development; learning in organisations, decision making in organisations; work design; organisational design and effectiveness, new forms of organisation; conflict, power and politics in organisations, health in organisations and work-life balance; managing diversity; management-staff relations, concepts and principles of HRM.

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Personal Development Planning

Module Type: Workshop

Module Code: MAN4228M

Module Credit: 10

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject Area: MG

Principal Co-ordinator: Prof. I. Grugulis

Additional Tutors: Facilitator

Aims: To encourage an independent and reflective approach to learning and development which will be sustainable beyond the programme of study.To develop a critical awareness of their own and others’ development needs on an ongoing basis.To provide a framework for students to plan, manage and demonstrate their learning.

Learning Teaching & Assessment Strategy: The PDP will start during an induction period designed to develop the skills and approach underpinning the programme. At this stage students will complete a skills audit. A programme of workshops, seminars and tutorials will be provided offering formative feedback to students. Evidence will also be gathered from the personal transferable skills identified in all taught modules . The PDP will be assessed at the end of the taught stage on the basis of evidence presented of the progress achieved.

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. Have a critical understanding of the concepts of reflective learning and personal development.

2. Discipline Skills On successful completion of this module you will be able to…

1. Be able to manage your own development effectively and apply newly acquired skills.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Be able to assess your development needs and identify resources and opportunities to address them.

Outline Syllabus:

• Theory and skills in the areas of: individual learning and development; effective managerial practice; personal, interpersonal and group skills; career development.
• A range of workshops will be offered annually, subject to availability, including: Leadership and Management, Developing Self-awareness, Personal effectiveness, Reflective Practice, Effective learning and study skills, Individual differences, Time and stress management, Cross-cultural management, Problem solving, creativity and innovation, Effective communication
• Coaching and counselling, Power and influence, Managing conflict, Effective teamworking, Conducting meetings, Job search skills, Presentation skills, Ethical management.

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Business Research
 

Module Type: Standard module

Module Code: MAN4214M

Module Credit: 10

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject Area: MG

Principal Co-ordinator: Dr. R. Beach

Additional Tutors:

Aims:

1. To develop a critical awareness in students of the quality of business research.
2. To provide students with the necessary skills and understanding of methodology, to progress their project work and those other parts of the total programme which involve the collection and analysis of data.

Learning Teaching & Assessment Strategy: Knowledge developed in lectures, skills and application developed in workshops and tutorials. Use will be made of computer packages particularly in the data handling elements of the module.

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. Have a critical understanding of business research design.
2. Have appropriate knowledge to evaluate the quality of research.

2. Discipline Skills On successful completion of this module you will be able to…

1. Have appropriate skills in designing, carrying out and presenting business research which contains data.
2. Have skills in applying statistical techniques to business problems.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Have confidence in handling and analysing data.
2. Have experience in applying concepts and techniques in practical settings.’

Outline Syllabus:

• Research methodology.
• Ethical implications.
• Qualitative and quantitative approaches.
• Causality and validity.
• Sampling Measures of central tendency and dispersion
• Probability distributions.
• Correlation, regression and time series analysis Inference and testing.
• Presentation and interpretation.

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Strategic Management
 

Module Type: Standard module

Module Code: MAN4094M

Module Credit: 10

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Management Term 1

Provider: School of Management

Related Department / Subject

Area: MG

Principal Co-ordinator: S. Sanderson

Additional Tutors:

Aims: To enable a student to examine an organisation and to evaluate its long term prospects by an analysis of its strategy in relation to the environment in which it operates

Teaching Strategy: Lectures, interactive tutorials, case studies

Learning Outcomes:

1. Knowledge & Understanding

1. A critical understanding of the nature of strategic decision making including the key relationships between the organisation and its environment.

2. Discipline Skills

1. Skills in strategic analysis and planning.

3. Personal Transferable Skills

1. Improvement of analytical and predictive skills; abilities in formulating, presenting and defending argument and opinion.

Outline Syllabus:

• Introduction to Strategic Management.
• The role of goals, values and performance.
• The external environment, industries and competition.
• From resources and capabilities to competitive advantage.
• From competition advantage to competitive strategy.
• Developing competitive strategy.
• From strategic options to choice and implementation.
• Towards the future.

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Strategic Technology and Innovation Management
 

Module Type: Standard module

Module Code: MAN4097M

Module Credit: 10

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject

Area: MG

Principal Co-ordinator: Dr Roger Beach

Additional Tutors:

Aims: To provide students with an advanced understanding of strategic management, especially in the context of technology-intensive industries.

Learning Teaching & Assessment Strategy: Lectures, case studies, syndicate discussion.

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. Advanced knowledge and understanding of concepts, theories and cases relating to strategy analysis, development and implementation in technology-intensive industries.

2. Discipline Skills On successful completion of this module you will be able to…

1. Ability to apply this knowledge and understanding in developing and implementing strategies in their own companies.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Ability to analyse, reason and communicate complex ideas within a team.

Outline Syllabus:

• Business strategies in different industry contexts
• Technology-based industries and innovation management
• Cost, differentiation and innovation based strategies
• Vertical integration
• Diversification strategies
• Managing the multi-business corporation
• Strategies for business in the information age
• Strategies based on the principles of organisational learning and complexity theory.

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Advanced Strategic Management
 

Module Type: Standard module

Module Code: MAN4073M

Module Credit: 10

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject Area: MG

Principal Co-ordinator: Prof. H. Mirza

Additional Tutors:

Aims: To examine in more detail than was possible in the Strategic Management course, specific issues as outlined below.

Learning Teaching & Assessment Strategy: Seminars.

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. Integrate knowledge already acquired in the course and develop a holistic view of organisations and their environments.

2. Discipline Skills On successful completion of this module you will be able to…

1. Develop skills in strategic analysis and planning and improve analytical and predictive skills.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Improve skills in formulating, presenting and defending argument and opinion.

Outline Syllabus:

• Managing in Declining Industries.
• Corporate Collapse
• Turnaround
• Mergers Divestment and Management Buyouts
• Diversification Strategy Structure and Control
• Strategic Mergers and Strategy.

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Intellectual Property in International Business

Module Type: Standard module

Module Code: MAN4188M

Module Credit: 10

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject Area: MG

Principal Co-ordinator: Dr. D. Yang

Additional Tutors:

Aims: To develop a critical understanding of the significance and implications of intellectual property issues in international business.

Learning Teaching & Assessment Strategy: Formal lectures and tutorials, group work and case study analysis, student presentations and video.

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. A critical understanding of intellectual property theory and practice from the perspective of international managers. 2. An appreciation of the strategic importance of intellectual property to corporate success. 3. A comprehensive understanding of how intellectual property is managed and commercialised.

2. Discipline Skills On successful completion of this module you will be able to…

1. The ability to analyse and conduct the transfer of intellectual property across borders.
2. The ability to understand international innovative and technological activities and evolve appropriate responses and solutions from corporate, industrial and international perspectives.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. The ability to acquire and analyse data and information, and evaluate their relevance and validity.
2. Negotiation skills related to contractual arrangements.

Outline Syllabus:

• Overview of intellectual property in international business.
• Introduction to IP.
• Cultural impacts on IP.
• Economics and evaluation methods of IP.
• Global piracy and IP protection.
• International management of IP.
• International IP strategies.
• International negotiation on contractual IP arrangements with simulation exercise.
• Debrief of negotiations.
• Module review.

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International Marketing

Module Type: Standard module

Module Code: MAN4063M

Module Credit: 10

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject

Area: MG Principal

Co-ordinator: Marketing group

Additional Tutors: Kathryn Watson

Aims: To familiarise students with a number of issues and problems associated with marketing across national boundaries. To allow students to develop an appreciation of both failed and successful international marketing practices and programmes.

Learning Teaching & Assessment Strategy: The principles and practice of international marketing will be discussed in lectures and illustrated through video material. Case studies, discussion topics and practical activities will be used in the seminars.

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. Synthesise, understand and develop a cultural awareness of key international marketing principles, practices and problems.

2. Discipline Skills On successful completion of this module you will be able to…

1. Comprehensive understanding of techniques applicable to international marketing planning and decision-making.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Qualities and transferable skills necessary for group work and exercise of personal responsibility within Groups.

Outline Syllabus: Key issues in international marketing.

• International market environment analysis.
• International marketing research and potential market assessment.
• International market segmentation and the impact of culture on international marketing.
• Product issues.
• International product life cycle, global branding and standardised versus differentiated strategies.
• Pricing strategy.
• Factors affecting international pricing decisions, including grey markets, price standardisation, currency fluctuation and counter trading. Alternative forms of trade and financing.
• International distribution.
• Developing, managing and controlling international distribution strategy.
• Key trends in international distribution.
• International promotion.
• The international promotion mix.

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Project Management

Module Type: Standard module

Module Code: MAN4051M

Module Credit: 10

Level: M (Postgraduate Masters)

Academic Year: 2005/6

Module Occurrence: A

Teaching Period: Year

Provider: School of Management

Related Department / Subject Area: MG

Principal Co-ordinator: Prof. A. Taylor

Additional Tutors:

Aims: Develop understanding of principles, practice & importance of general project management in modern organisations. Expose to latest thinking in project management. Examine key methods in managing projects. Develop an appreciation of the need to deliver projects on time, to budget and to specification. Learning

Teaching & Assessment Strategy: Formal lectures; tutorials/seminars and case studies

Learning Outcomes:

1. Knowledge & Understanding On successful completion of this module you will be able to…

1. An in-depth knowledge and understanding of key theories in project management, relating to project initiation, implementation and closure, and to assessing risk and quality in projects.

2. Discipline Skills On successful completion of this module you will be able to…

1. Project management skills based around selected methods and techniques, which have been developed out of the wide body of knowledge and by practitioners in pursuit of best practice in project management; development of interdisciplinary skills that are transferable across disciplines.

3. Personal Transferable Skills On successful completion of this module you will be able to…

1. Further development of analytical skills and oral/written communication skills.

Outline Syllabus:

• Projects defined.
• The need for project management.
• The need for project management methods.
• Project management methods: processes.
• Project initiation: selection, start-up, the business case and organisation.
• Project initiation: planning and the management of product delivery.
• Project implementation: stage control and boundary management.
• Project closure: learning histories and planning the assessment of achieving expected benefits.
• Managing risk and quality.
• Configuration management and change control.
• Software tools in project management.

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